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What We Do

At Rubin Communications Group, our mission is to help our clients become better known and/or understood. Most people or organizations come to us simply to enhance their public profiles. We help by building buzz in the community, whether it's through free media, paid advertising, websites, group presentations, direct mail or other approaches. There are times, however, when notoriety is not the issue. Everybody knows the individual or group in the news but may not appreciate what they are saying or selling. They hire Rubin Communications Group to educate target audiences, whether they are elected officials, editors, residents..actually anyone who must be persuaded before progress can occur.

Every situation is different. That's why we do not offer "off the shelf" solutions. Rather we listen, ask all the right questions, do the research and then offer approaches that are comprehensive, innovative, affordable and most important, involve you in the planning and implementation. We want our clients to share ownership but also understand the challenges involved in swaying public opinion, particularly when doing so involves enlisting the assistance of others, such as the press.

Hampton Roads, Virginia is where we live and work. We know the political landscape, the media and the other institutions that make the region tick. If you want market knowledge, sound advice and creative solutions, talk to us. We're here for you.

"While HRSD's team of skilled scientists and engineers know what it takes to build and operate treatment plants, they are not accustomed to speaking with the media. Joel has offered excellent and practical training to help our staff feel more comfortable in front of a camera or when a reporter calls."

- Nancy Munnikhuysen, Chief of Communications - Hampton Roads Sanitation District