Issues & Crisis Management

In Hampton Roads, leading companies and non-profits call Rubin Communications Group when the media is at their door, or they have a particularly difficult announcement to make. Joel Rubin and his team calmly judge the situation, ask the right questions and determine a strategy to address the matter. Sometimes you cannot avoid bad news at the outset; the key is what will the headlines be a week or a month later. We have the relationships with elected officials, the news media and other influential persons. From our experience, we can anticipate the tough questions and suggest answers that are honest and timely but preserve your ability to find solutions, outside the public eye. It's not easy and it takes people, like Joel Rubin, who have earned the trust of institutions, be they in government or the private sector that will ultimately determine the fate of your idea, project or program.