Hits!

Media relations is not a sport, but generating positive coverage in credible venues has become highly competitive, whether it's print, broadcast or online.  We call those media exposures "Hits" and whether they are "singles" (an upbeat mention on a popular blog) or a "home run" (front page article in the local daily newspaper, a high-traffic blog, spot TV news), it's all valuable.

However, any good ballplayer knows you don't get hits without a lot of practice.  In our world that means keeping up with who is reporting or blogging or chatting about your industry or organization - both locally and nationally.  It means building long-term, trusting relationships with journalists who know we pitch only real news and features, and they trust us to know how the communications business is evolving.  Whether it's the traditional (but still very relevant) media or the emerging "new" media (YouTube, Facebook, Twitter, et al), the content, timing and source of the information are critical to your success.

That's our stock-in-trade at Rubin Communications Group.  We are not spin doctors; we deliver the facts and play the game straight.  We know what gets Hits! whether it's on the evening news, in the metro section of the morning daily, or on a consumer website.  Having a productive "pitcher" write the copy, make the call, or issue the release DOES matter.

 So before you get in the batter's box, partner with a team that has a high average...the pros at Rubin Communications Group.