David Brandt, Director of Media Relations, Rubin Communications Group
This video on YouTube, while entertaining, offers up a great lesson in terms of public relations. Here’s a guy who says United Airlines broke his guitar and refused to fix it. So, being a musician, he wrote a song, produced a video and posted it to YouTube. To date: nearly 3 million views. For United, fixing the guitar would’ve been cheaper than sustaining the bruising damage to its reputation.
