Video Production

There are many ways to combine pictures with words to create a compelling message, such as brochures, ads, newsletters and websites.  They are all valuable, but sometimes, the consumer needs to see moving images of what he or she is being asked to “buy”, or hear reassuring testimonials from satisfied customers.

That’s when a well-produced video is a wonderful tool to have in the marketing arsenal.  At Rubin Communications Group, conducting interviews, capturing compelling images, writing descriptive copy and combining all three with easy-to-read graphics, appropriate musical beds and strong narration is second nature.  It is what firm President Joel Rubin did daily for 16 years as a reporter for WAVY TV (NBC in Hampton Roads).

“Everyday I had to take complex issues or significant events and make them understandable to a broad audience within a very tight time frame,” says Rubin, “and the lessons I learned in how to make every word and picture count are still with me today.”

That means that an RCG corporate image, training, sales, public service or product introduction video will be clear, concise and affordable.   And today, the raw or edited footage can be used in a variety of ways:
• copied onto VHS or DVD to mail to clients or prospects
• streamed on websites
• used in trade shows or at conferences
• produced into commercials or public service announcements

Many clients believe, often mistakenly, that video is too rich for their budgets; but the applications today are enormous, and when produced by the right team, like the experienced professionals at Rubin Communications Group, it can be the soundest investment an organization ever makes.