Nothing is more frustrating than seeing your competitor profiled or quoted in the news media. The natural reaction is, why not us?
The answer is simple. Media relations is not rocket science, but it is not a talent you master the day you need it. To achieve results on a consistent basis, you should seek the advice and counsel of professionals who work in the field on a daily basis, who have developed relationships with reporters and editors, and who know what is likely to generate coverage.
And who better to provide that expertise than someone who has been on both sides of the media fence. RCG President Joel Rubin, an award-winning reporter for the NBC affiliate in Hampton Roads, Virginia, for 16 years, and who still hosts a weekly news-public affairs talk show on the region’s ABC affiliate, heads a team of talented, dedicated individuals skilled at customizing a public and media relations strategy for the individual client.
At Rubin Communications Group, we:
• know how journalists think because we talk to them everyday
• draw on more than 30 years of experience in reporting and pitching good stories
• employ tactics that make sense, whether they are high tech, low tech or no tech
• listen to your goals, develop a plan, and get results
Count on Rubin Communications Group for a full spectrum of public and media relations services, including:
• strategy development
• press releases, fact sheets, media kits
• op-ed writing
• crisis communications
• newsletters
• media training (print and broadcast)
• public information campaigns
• issues management
• still photography and videography
• web site development and maintenance
• news conferences, groundbreakings and grand openings
• speech writing
• trade show materials
Good PR is critical to have but not easy to achieve. Put Rubin Communications Group at the table and watch the ideas flow.