Marketing & Advertising

The prospects for your success in business rest primarily on you and your employees. No slick advertising or public relations campaign can overcome poor quality products or lackluster service. Indeed “word of mouth” referrals are always the best and most reliable form of promotion.

But the marketplace is crowded, making it difficult for any company or agency to sustain its profile without the notoriety that comes from a well crafted and positioned marketing campaign.

Development begins with an honest discussion between your team and ours on what can be realistically achieved, based on time and budget.  Once we agree on a concept and strategy, we work quickly to:
• Write copy, including tag lines and even mission statements
• Design logos
• Coordinate market research*
• Produce attention-getting newspaper, magazine or broadcast (radio and TV) ads or direct mail pieces
• Research best outlets to place commercials or advertising (including billboard or trade publications)
• Negotiate buys with selected media
• Secure additional free promotional assistance where appropriate
• Develop an associated public relations campaign to supplement the paid commercials

Not every client is financially ready to launch an ad campaign, because once on the air or in print, it is critical that the advertising be sustained.  If that describes your firm, we will instead suggest less expensive promotional tactics that will build on your innate talents and skills and still enable your dream, and profits, to grow.

* Rubin Communications Group can facilitate informal focus groups and, if the budget is available, will coordinate a formal research project with an expert outside firm.