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Rubin Communications Pulls the Community Together to Make Safe Sleeping a Holiday Priority
RCG has been working with CHIP of Chesapeake (Chesapeake Health Investment Program), 92.9 The Wave and WTKR NewsChannel 3 on behalf of Towne Place at Greenbrier to launch the sleeptight campaign. The purpose of the campaign is to provide low-income parents with a Pack ‘n Play crib at no cost and access to a safe-sleeping educational program, and the goal is to raise enough money to purchase 525 cribs for qualified families throughout the region. (Read More)
The New Phone Books Are Here!
Okay...that might not seem like such a big deal, but for Rubin Communications Group (RCG), the new Verizon Phone Book is a real page-turner! That’s because RCG worked with Verizon to feature our branding campaign for Hampton Roads, America’s First Region, right on the front cover of each and every Yellow and White Pages phone book throughout Southeast Virginia.(Read More)
RCG Produces and "Rubins" Host Election Season TV Special
Hampton Roads residents wanting to get their arms around the November
election could go to one source, "Virginia Votes 2008", a thirty minute
special airing several times on Cox Cable Channel 11.(Read More)
Rubin Communications Group Helps Kiwanis Pack ‘em in at Annual Harbor Party & Seafood Feast
This year’s Kiwanis Harbor Party & Seafood Feast was a tremendous success. With the help of Rubin Communications Group, the Kiwanis Club of Norfolk drew nearly 1,300 attendees to Town Point Park. (Read More)
Joel Rubin’s Media Training Program Scores with Audiences
If you want to know how to talk to the news media, doesn’t it make sense to learn from someone who has worked and excelled in it?
 Joel Rubin APR was an award winning political, issues, and feature reporter for NBC affiliate WAVY TV in Hampton Roads for 15 years. Since starting Rubin Communications Group in 1991, he has frequently been asked by leading companies in the region and state to train managers and rank and file employees in how the print and broadcast media works. His program, called “Reporters are People Too”, demystifies the media by teaching audiences about journalists’ motivations and explaining the basics of news coverage. (Read More)
Going to the Restroom Has Never Been So Much Fun
 Let’s face it. Bathroom hygiene is not a sexy topic and rarely generates headlines. So when the Cintas Corporation, a nationwide provider of bathroom cleaning services and supplies, approached Rubin Communications Group (RCG) in 2002 with this challenge, we got our creative juices flowing. (Read More)
What's in YOUR Cargo Pocket?
RCG Concept Draws Media Interest
 CINTAS Corporation, a national leader in uniform rental programs and long-time client of Rubin Communications Group's, recently released a new line of retail-inspired, rentable cargo pants.
Because the design is so different from a typical work pant, the product quickly became known as the “Uniform That's Not So Uniform.” Therefore, an attention-getting tool was needed to creatively spread the word to the appropriate audience - national trade publications.(Read More)
RCG Sows the Seeds for Local Farm Market
When it comes to supporting a worthy cause, RCG knows how to pick ‘em.
This spring, as the Five Points Community Farm Market reopens in a new downtown Norfolk facility, RCG will assist with creating awareness for the organization’s new Community Supported Agriculture (CSA) program on a pro bono basis. (Read More)
RCG Gets Kudos for Fish Fest Fundraising
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Pictured from left to right are Karen Gershman of CHKD, ABNB VP of Marketing Madeline Busch, ABNB CEO Carl Ratcliff and Lea Ternes of CHKD.
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Rubin Communications Group:
You are amazing at securing publicity! I just got a note from an old high school friend from Richmond who works for a credit union there – he saw my photo in The Credit Union Times Magazine. You have really maximized the publicity for the fishing fest and ABNB’s gift to CHKD for many months and in many ways. CHKD is delighted and of course I’m sure your client, ABNB must be as well!
Karen S. Gershman
Director of Development
Children's Hospital of The King's Daughters
Hampton Roads Landmark to Have New Life as Senior Housing Development
 Nearly 80 years after it opened as a premier lodging complex on the Chesapeake Bay,The Chamberlin Hotel at Fort Monroe in Hampton is undergoing a major transformation. And we are pleased that Drucker & Falk Real Estate, headquartered in nearby Newport News, has chosen Rubin Communications Group to help promote it to prospective residents.(Read More)
Peninsula Town Center Reaches Out to Community In Advance of 2009 Opening
 Today it is two stores, JC Penney and Macy’s, and a lot of rubble where Coliseum Mall once stood.
But come the spring of 2009, the Peninsula Town Center could well be the hottest live, work and play environment in Hampton Roads. Rubin Communications Group is working closely with the developers, Mall Properties of New York and Steiner + Associates of Columbus, Ohio, to make sure it happens. (Read More)
RCG’s Efforts “Worth Every Penny” to Bridal Show Organizer
There are many bridal shows in the Hampton Roads area, so achieving publicity for one in particular can be a challenge.
That’s why Pearl Taylor, owner of Uniquely Yours by Pearl, retained Rubin Communications Group to promote the first Uniquely Yours Bridal Showcase event (formerly the Karen Eagle Bridal Showcase), which took place on January 6, 2008. (Read More)
 RCG Generates Significant Local Coverage for Unveiling of High Tech Product
The challenge for Rubin Communications Group was how to interest the local media in a product that was not yet available for sale in local stores. The solution? Create a meaningful event. (Read More)
 Hampton Apartment Rentals Up Thanks to RCG Ad Campaign
To help attract tenants to a new apartment upscale complex in Hampton, Drucker & Falk Real Estate, on behalf of the project’s owners, Collins Enterprises, asked Rubin Communications Group for a creative advertising concept.(Read Story)
Sentara Turns to RCG to Produce Compelling Safety Video
 It’s not often that a major organization turns the camera on itself to improve performance, but that’s exactly what Sentara Healthcare did recently with the assistance of Rubin Communications Group.(Read Story)
 RCG Draws Attention to Major Cancer Treatment Center
Hampton University is one of America’s most prestigious HBCU (historically black colleges and universities), but constructing a $200-million center to treat cancer using highly advanced proton therapy seemed a stretch even for HU.(Read Story)
Rubin Communications Group Helps Slow Flow Control Effort
 Not every public relations firm can claim an intimate knowledge of solid waste management. But Rubin Communications Group has developed a reputation for expertise in that essential public utility, so it was no surprise that the Virginia Waste Industries Association turned to it for help with a major issue impacting on their members and customers.(Read Story)
 RCG Promotion Builds Attendance and Coverage for Global Warming Forum
The National Environmental Trust had an important event planned for Williamsburg, but from its perch in Washington, was not sure it knew how to attract a desired audience.(Read Story)
 Norfolk’s Oldest Kiwanis Club Counts on Rubin Communications to Promote Waterfront Tradition
More than 1,500 people filled Norfolk’s Town Point Park for the 2007 Kiwanis Harbor Party and Seafood Feast. A must-attend event for many of the region’s leading business and political figures. (Read Story)
 RCG Helps Operation Smile Promote Landmark International Outreach Project
Operation Smile marked its 25th anniversary by coordinating simultaneous medical missions to 40 sites in 25 countries, and Rubin Communications Group was pleased to have a hand in promoting the effort, primarily in the charity’s headquarters market of Hampton Roads. (Read Story)
News Archive...
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